Team Uniform Guide
Aug 8
If you've worked for a few years, chances are you've worn a company uniform at some point. Uniforms are common in many industries, trades, and professions. They help create a consistent brand image...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Apr 1
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Mar 4
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingWhy You Should Be Having More Fun at Work
Feb 2
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Oct 26, 2025
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Jul 18, 2025
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jul 3, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingWhy You Should Consider A New Hire Welcoming Kit
Apr 23, 2025
Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...
Continue Reading5 Tips for Boosting Social Media Engagement
Feb 12, 2025
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingYour Brand Is Your Business - Market It!
Dec 3, 2024
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Oct 7, 2024
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingGraphic Design Terms Everyone Should Know
Sep 8, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingWhy You Need Promotional Products
Aug 24, 2024
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Dec 10, 2023
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Oct 28, 2023
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Sep 2, 2023
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingYour Product Decorating Questions Answered
Jul 7, 2023
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingHow to Make Rush Orders Less Stressful
Apr 12, 2023
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Mar 28, 2023
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingLanyards: Everything You Need to Know
Feb 14, 2023
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue Reading6 Books That Every Business Owner Should Read
Jan 2, 2023
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
May 31, 2022
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Apr 18, 2022
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Jan 22, 2022
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingBranding 101: What Makes a Brand Powerful
Dec 25, 2021
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Sep 30, 2021
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingThe Best Apps For Organization
Aug 4, 2021
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingThe Power of Perceived Value
Jun 22, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingHow to Manage the Workload of a Leader
May 24, 2021
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
Continue ReadingHow to Put Together an Onboarding Kit
Mar 14, 2021
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingYour Guide to Promotional Shirts
Nov 5, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
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